Getting Started

We always begin by learning about our client and their needs. We work hard to understand your business, your competitors, and the target market. We can then show you what tools are available to achieve your goals, and how to best move forward. Depending on your strategy, the social web can be used for a combination of:

• Branding and awareness
• Customer retention and satisfaction
• Finding leads and referrals
• Generating buzz
• Increasing traffic
• Search Engine Optimization
• Customer service and support
• Highly targeted advertising

Time To Build

Once you know where you are going to connect with online communities, it's time to start building profiles and sites. Facebook pages, blogs, Youtube channels, wiki's, etc. all require an initial set up. But most of them can be customized for added functionality, visual appeal, and brand reinforcement.

Setting up a listening system can provide valuable business intelligence. Create a stream of data, compiling mentions across the web and providing information on you and your competitors.

Community Management

You've got a plan. Your profiles and sites are ready to go. Now someone has to monitor the chatter, reach out to individuals, post content, respond to comments/criticisms, measure the analytics, create and manage ads, etc. Preferably, someone within your organization has the time and know-how to handle all of these jobs. When that is not the case, we can help you with some or all of these responsibilities. We are considerate of your needs and resources, and create a custom work schedule based on the wishes of each client.

Maybe you're just curious about this whole "social media thing." Maybe you're ready to take action. Or maybe you're looking to improve your current strategy.  Whatever your situation, we're here to help. Contact us today to set up a free consultation.